THR人物特稿：伊农·克雷兹——那个“背水一战时状态最好”的强势CEO，从美泰转战派拉蒙-华纳联席首席执行官
《好莱坞报道者》10月12日刊发人物特稿，聚焦刚刚走马上任的娱乐业高管伊农·克雷兹（Ynon Kreiz）。在派拉蒙天舞与华纳兄弟探索的合并交易完成之际，克雷兹出任合并后公司的联席首席执行官，与大卫·埃利森搭档；THR给他的定语是：一位“在背水一战时反而状态最好的强势CEO”。
克雷兹出生于以色列，在特拉维夫大学获学士学位、在加州大学洛杉矶分校安德森商学院获MBA。他与传媒大亨哈伊姆·萨班合作创办Fox Kids Europe（后售予迪士尼），其后执掌推出《老大哥》《一掷千金》的Endemol集团，又担任YouTube多频道网络Maker Studios的董事长兼CEO（该公司2014年被迪士尼收购），并曾任Balderton Capital合伙人。2018年他接手陷入困境的玩具巨头美泰（Mattel），以削减成本与IP化运营推动扭亏，并把《芭比》推上大银幕成为2023年的现象级卖座片；他2024年入选《时代》百大影响力人物。报道还提到他出名的自律：常在凌晨四点半到五点起床玩风筝冲浪。他曾表示自己“享受挑战”，乐于走进复杂的局面去寻找创造价值的商业模式。
离开美泰时，公司业绩喜忧参半——风火轮增长、芭比销售额下滑16%。美泰CEO一职由康泰纳仕前CEO罗杰·林奇接任。华尔街对克雷兹的新任命评价不一：有分析师看好他的运营与品牌经验，认为适合主导两大片厂的整合；也有分析师直言，他更像一位首席运营官式的角色，创意与战略仍将由埃利森主导。无论如何，摆在他面前的是好莱坞史上规模最大的整合任务之一。
（资料来源：《好莱坞报道者》人物特稿；任命背景据CNN报道）
Ynon Kreiz, the Intense CEO Who Thrives With His Back Against the Wall, Takes the Helm at Paramount–Warner Bros.
The Hollywood Reporter on October 12 profiled Ynon Kreiz, the newly installed co-CEO of the combined Paramount–Warner Bros. Discovery company alongside David Ellison, describing him as an intense executive who thrives when his back is against the wall.
Born in Israel, Kreiz earned a bachelor's degree from Tel Aviv University and an MBA from UCLA Anderson. He co-founded Fox Kids Europe with Haim Saban, later sold to Disney; chaired Endemol Group, home to "Big Brother" and "Deal or No Deal"; and led Maker Studios, the YouTube network Disney acquired in 2014. Taking over a struggling Mattel in 2018, he cut costs, leaned into the toymaker's IP and drove "Barbie" to the big screen in 2023; TIME named him to its 100 Most Influential People list in 2024. He is also known for 4:30 a.m. kiteboarding sessions and has said he relishes stepping into complicated situations.
Kreiz leaves Mattel — where Barbie sales recently fell 16 percent even as Hot Wheels grew — to former Condé Nast CEO Roger Lynch. Analysts are split on the appointment: some praise his operating and brand experience as ideal for integrating two studios, while others see him functioning more like a chief operating officer under Ellison's strategic lead. Either way, he faces one of the largest integration tasks in Hollywood history.
(Source: The Hollywood Reporter; CNN)
图片来源：伊农·克雷兹资料照片（Wikimedia Commons，CC BY-SA 2.0）
