联邦贸易委员会通过宏盟135亿美元收购 IPG 的最终命令 严禁按政治立场拒绝投放广告
美国联邦贸易委员会（FTC）2025年9月26日宣布，已就宏盟集团（Omnicom Group）以135亿美元收购 The Interpublic Group of Companies（IPG）一案出具最终命令，了结 FTC 关于这宗收购违反反垄断法的指控。
宏盟与 IPG 的总部均设在纽约州 New York 市，是全球广告业的主要控股公司。FTC 在2025年6月提出的起诉书中指控，广告代理机构过去曾互相协调，包括通过行业协会，决定不在某些网站与应用程序上投放广告，这类协调会损害广告市场竞争。
最终命令的核心条款是：宏盟不得以媒体出版商的政治或意识形态立场为由，拒绝向其投放广告费，除非是宏盟的广告客户以个别方式明确提出这样的要求。FTC 称，这项命令消除了宏盟按立场扣下广告支出的能力，同时防止广告代理机构之间就广告投放决定进行协调。
这项命令最初于2025年6月以征求意见稿形式公布。FTC 在公众意见期结束后对拟议命令作出修改，包括澄清最终命令的适用范围，并设立合规监督人。委员会以2票对0票、1票回避通过最终命令，委员 Mark R. Meador 回避。
（来源：美国联邦贸易委员会）
FTC Issues Final Order on Omnicom's $13.5 Billion IPG Acquisition, Barring Viewpoint-Based Ad Boycotts
The U.S. Federal Trade Commission announced on September 26, 2025, that it had issued a final order resolving its charges that Omnicom Group Inc.'s $13.5 billion acquisition of The Interpublic Group of Companies, Inc. (IPG) would violate U.S. antitrust laws.
Omnicom and IPG are both headquartered in New York City, New York, and are among the world's leading advertising holding companies. In its complaint filed in June 2025, the FTC alleged that advertising agencies had coordinated in the past, including through industry associations, on decisions not to advertise on certain websites and applications, harming competition in advertising markets.
The central term of the final order is that Omnicom may not deny advertising dollars to a media publisher based on the publisher's political or ideological viewpoint, except at the express and individualized direction of Omnicom's advertiser customers. The FTC said the order eliminates Omnicom's ability to withhold advertising spending on viewpoint grounds and prevents coordination among advertising agencies on placement decisions.
The order was first published in proposed form in June 2025. After the public comment period, the Commission modified the proposed order, including clarifying the scope of the final order and imposing a compliance monitor. The Commission voted 2-0-1 to approve the final order, with Commissioner Mark R. Meador recused.
(Source: U.S. Federal Trade Commission)
来源：美国联邦贸易委员会
发布：GSM·美国（发布链接）
图片来源：图：位于华盛顿的美国联邦贸易委员会总部 Apex 大楼（资料图）。Gryffindor 摄，公共领域，经 Wikimedia Commons。 / Photo: The Apex Building, headquarters of the U.S. Federal Trade Commission in Washington, D.C. (file photo). By Gryffindor, public domain, via Wikimedia Commons.
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