亚马逊就 Prime 会员做法与联邦贸易委员会达成25亿美元和解 10亿美元罚款加15亿美元消费者退款
美国联邦贸易委员会（FTC）2025年9月25日宣布，亚马逊公司就其 Prime 会员的注册与取消做法与 FTC 达成25亿美元和解：亚马逊支付10亿美元民事罚款，并向受影响的消费者退还15亿美元。这项命令已提交美国华盛顿西区联邦地区法院，该法院位于华盛顿州金县 Seattle 市。
FTC 指控，亚马逊在消费者购物、结账和试看视频等流程中设置令人困惑、误导和欺骗性的界面，使数以百万计的消费者在不知情的情况下注册 Prime，并多年来一直从中获利。FTC 还指控，亚马逊故意把取消流程设计得复杂而困难，以阻止或减缓消费者取消。FTC 称，这些做法违反《联邦贸易委员会法》与《恢复在线购物者信心法》。
FTC 引述的文件显示，亚马逊内部曾有评论称，订阅拉动多少有点见不得光，还有内部文件把这种做法称作一种不言明的癌症，而意识到问题的公司高管没有采取行动加以制止。
按这项命令，10亿美元民事罚款是 FTC 规则类案件中迄今数额最大的一笔。15亿美元消费者退款是 FTC 执法行动争取到的第二高退款额，估计将惠及约3500万名因非自愿注册 Prime 或取消受阻而受影响的消费者。和解命令的被告包括亚马逊公司，以及公司高级副总裁 Neil Lindsay 与副总裁 Jamil Ghani。
命令还要求亚马逊立即改革 Prime 的注册与取消方式：为不愿注册的消费者设置清晰醒目的拒绝按钮；在注册前清楚披露费用、扣款日期与频率、自动续订条款与取消办法等全部重要条款；让消费者可以用与注册相同的方式取消；并为退款发放设立一名独立第三方监督人。FTC 委员会以3票对0票批准这项和解。
（来源：美国联邦贸易委员会）
Amazon Settles FTC Prime Case for $2.5 Billion: $1 Billion Penalty and $1.5 Billion in Consumer Refunds
The U.S. Federal Trade Commission announced on September 25, 2025, that Amazon.com, Inc. had agreed to a $2.5 billion settlement over the enrollment and cancellation practices of its Prime subscription program: Amazon will pay a $1 billion civil penalty and provide $1.5 billion in refunds to affected consumers. The order was filed in the U.S. District Court for the Western District of Washington, in Seattle, King County, Washington.
The FTC alleged that Amazon used confusing, misleading, and deceptive user-interface designs in its online shopping, checkout, and video-viewing flows to trick millions of consumers into enrolling in Prime without their knowledge, profiting from the practice for years. The agency also alleged that Amazon deliberately made the cancellation process complex and difficult to stop or slow consumers trying to cancel. The practices violated the FTC Act and the Restore Online Shoppers' Confidence Act, the agency said.
Documents cited by the FTC show that inside Amazon, commenters described subscription driving as "a bit of a shady world" and called the practice "an unspoken cancer," while company executives who were aware of the concerns took no action to stop it.
Under the order, the $1 billion civil penalty is the largest ever in a case involving an FTC rule violation. The $1.5 billion in consumer redress is the second-highest restitution amount ever obtained through an FTC action and is expected to reach an estimated 35 million consumers who were harmed by unwanted Prime enrollment or deferred cancellation. The defendants named in the order are Amazon and two executives, Senior Vice President Neil Lindsay and Vice President Jamil Ghani.
The order also requires Amazon to reform how Prime is sold and canceled: a clear and conspicuous button for consumers to decline enrollment; clear disclosures, before enrollment, of all material terms, including cost, the date and frequency of charges, auto-renewal, and cancellation procedures; cancellation through the same medium used to sign up; and an independent third-party supervisor to oversee the distribution of refunds. The Commission voted 3-0 to approve the settlement.
(Source: U.S. Federal Trade Commission)
来源：美国联邦贸易委员会
发布：GSM·美国（发布链接）
图片来源：图：位于华盛顿州 Seattle 市的亚马逊总部球形建筑 Amazon Spheres（资料图）。Joe Mabel 摄，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: The Amazon Spheres at Amazon's headquarters in Seattle, Washington (file photo). By Joe Mabel, CC BY-SA 4.0, via Wikimedia Commons.
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