TEGNA与休斯顿彗星队达成多年转播合作:2027赛季起免费看球

位于德克萨斯州哈里斯县的休斯顿迎来好消息:TEGNA 公司与休斯顿彗星队 10 月 22 日宣布达成多年转播合作,KHOU 与 KTBU 将成为彗星队的本地转播主场。自 2027 赛季起,本地可播的彗星队比赛将在 KTBU 通过天线免费直播,部分场次在 TEGNA 旗下哥伦比亚广播公司(CBS)附属台 KHOU 同步播出,比赛还将在球队的区域体育网 Space City Home Network 及其流媒体 SCHN+ 同步播出。
KHOU 同时成为球队的创始营销伙伴,将全年制作独家彗星队内容,覆盖新闻节目、24 小时流媒体频道与数字平台,KHOU 与 TEGNA 还将主导球队转播的广告与赞助销售。TEGNA 体育版权高级副总裁 Brad Ramsey 表示:“彗星队重返休斯顿是这座城市的大事,我们很自豪能参与其中。”火箭队与彗星队业务运营总裁 Gretchen Sheirr 表示,免费天线转播将让休斯顿地区的球迷更容易看到彗星队的比赛。
彗星队是 WNBA 创始八队之一,曾包揽联赛头四个总冠军。WNBA 正处于高速增长期,计划到 2030 年扩军至 18 支球队。
TEGNA and Houston Comets announce multi-year local broadcast partnership starting in 2027
HOUSTON, Texas — TEGNA Inc. and the Houston Comets announced a multi-year broadcast partnership on October 22 that makes KHOU and KTBU the local broadcast home of the Comets in Houston, Harris County, Texas. Starting with the 2027 season, locally available Comets games will air free over the air on KTBU, with select games simulcast on KHOU, TEGNA's CBS affiliate in Houston. Games will also be simulcast on Space City Home Network, the team's regional sports network, and its SCHN+ streaming service.
KHOU will also serve as a founding marketing partner, creating exclusive Comets content year-round across its newscasts, 24/7 streaming channel and digital platforms, and KHOU and TEGNA will play a key role in advertising and sponsorship sales. "The Comets' return to Houston is a big moment for the city, and we're proud to be part of it," said Brad Ramsey, TEGNA's senior vice president and head of sports rights. Gretchen Sheirr, president of business operations for the Houston Rockets and Comets, said free over-the-air broadcasts will make Comets basketball more accessible to fans across the Houston area.
One of the WNBA's original eight franchises, the Comets won the league's first four championships. The league plans to expand to 18 teams by 2030.
来源:GSM·美国(原文链接)
图片来源:休斯顿市中心天际线。图片:David Daniel Turner,CC BY 4.0,经Wikimedia Commons。 / Downtown Houston skyline. Photo: David Daniel Turner, CC BY 4.0, via Wikimedia Commons.

