Honolulu 市议会审议59号法案：拟允许 Skyline 轻轨与 TheBus 巴士车身投放广告增收
美国夏威夷州 Honolulu 市议会10月21日讨论了59号法案。该法案提议允许在市营公共交通车辆的外部投放商业广告，范围包括 Skyline 轻轨列车和 TheBus 巴士的车身。目前法案仍在审议阶段，尚未进入最终表决程序。
法案的主要目的是为公交系统开辟新的收入来源。据 Hawaii News Now 报道，Honolulu 公交系统每年的运营成本超过4.75亿美元，而系统自身收入每年仅约5000万美元。车辆内部目前已允许投放广告，但每年仅带来约13.5万美元收入。
讨论中，支持意见认为，车身广告是美国许多城市公交系统的通行做法，可以在不加税、不涨票价的情况下补贴运营；反对意见则担心，移动广告牌会破坏夏威夷的自然景观。夏威夷早在1927年就通过了全美第一部禁止户外广告牌的法律，此后 Honolulu 在2003年和2014年都曾出现巴士车身广告提案，均未获通过。
Honolulu City Council Considers Bill 59: Exterior Ads Proposed for Skyline and TheBus to Raise Transit Revenue
The Honolulu City Council in Hawaii discussed Bill 59 on October 21. The bill proposes allowing commercial advertising on the exteriors of city transit vehicles, including Skyline rail trains and TheBus buses. The measure remains under consideration and has not reached a final vote.
The bill's intent is to raise new revenue for the transit system. According to Hawaii News Now, operating the system costs more than $475 million a year, while the system makes about $50 million a year in revenue. Advertising is already allowed inside transit vehicles, bringing in about $135,000 a year.
Supporters in the debate say exterior transit advertising is common in many U.S. cities and could subsidize operations without raising taxes or fares. Opponents worry that moving billboards would harm Hawaii's scenery. Hawaii enacted the first billboard ban in the United States in 1927, and earlier proposals to put advertising on Honolulu buses, in 2003 and again in 2014, did not pass.
来源：GSM·美国（原文链接）
图片来源：图片来源：Wikimedia Commons，作者 Musashi1600，CC BY 4.0（Skyline 列车抵达 Āhua 站） / Photo: Wikimedia Commons, by Musashi1600, CC BY 4.0 (Skyline train arriving at Ahua Station)
