Buldak辣面创吉尼斯世界纪录:一小时内最多人同时在TikTok发吃面视频

韩国三养Buldak辣味方便面近日创下一项吉尼斯世界纪录:在一小时内,TikTok上上传吃方便面视频的人数达到史上最多。
这场挑战在10月1日进行,Buldak还请来了以破纪录闻名的网红Stokes Twins兄弟助阵。双胞胎Alex Stokes和Alan Stokes表示:"我们超爱Buldak,也超爱破世界纪录,这次合作太合适了。"
这是品牌营销与社交媒体病毒式传播的完美结合:用吉尼斯纪录的噱头,调动全网用户一起参与,顺便把产品卖爆。
[Social Media Buzz] Buldak Noodles Set Guinness World Record: Most People Posting Noodle-Eating TikToks in One Hour
South Korea's Samyang Buldak spicy instant noodles recently set a Guinness World Record: the most videos of people eating instant noodles uploaded to TikTok in one hour.
The challenge took place on October 1, with Buldak enlisting viral creators the Stokes Twins — identical twins Alex and Alan Stokes known for breaking records. "We both love Buldak and breaking world records, so teaming up felt like the perfect opportunity," they said.
It's a perfect marriage of brand marketing and social-media virality: using the Guinness hook to get the whole internet participating — and selling a ton of product along the way.
图片来源:图:一碗煮好的 Buldak 辣鸡面。摄影:Mobius6,CC BY-SA 4.0,来源:Wikimedia Commons

