澳大利亚葡萄酒巨头Treasury Wine将Rosemount品牌售回创始家族
2026年10月12日，澳大利亚葡萄酒企业Treasury Wine Estates宣布，将Rosemount、Ingoldby与Secret Stone三个品牌出售给A.G. Oatley Wines，交易金额未披露。据路透社报道，此举使创立Rosemount的奥特利家族在时隔多年后重新拥有该品牌，也延续了这家奔富（Penfolds）母公司精简品牌组合的战略。
Treasury Wine正把旗下76个品牌收缩至30个全球与区域重点品牌。此前，公司已把Seppelt、Rouge Homme与Tollana等品牌售予本地买家。Rosemount源于已故澳大利亚葡萄酒大亨罗伯特·奥特利的产业版图，2001年与Southcorp合并组成当时澳大利亚最大的葡萄酒公司，其后几经易手，2011年随Treasury Wine从 Foster's 集团分拆上市。
A.G. Oatley Wines东主桑迪·奥特利表示，很高兴能让Rosemount重回家族手中。按安排，交易预计于10月23日完成；Treasury Wine将保留在欧洲免版税销售Rosemount产品最长三年的权利，以保障渠道平稳过渡。
澳大利亚葡萄酒业近年面临出口市场变化与消费趋势调整，主要企业纷纷聚焦高端与重点品牌。Rosemount回归创始家族后如何重塑市场定位，以及Treasury Wine后续还会剥离哪些非核心品牌，将是行业观察人士接下来的关注点。
Treasury Wine Sells Rosemount Brand Back to Founding Oatley Family
Australian winemaker Treasury Wine Estates announced on 12 October 2026 that it had sold the Rosemount, Ingoldby and Secret Stone brands to A.G. Oatley Wines for an undisclosed sum. Reuters reported that the sale returns Rosemount to the family that founded it, as the Penfolds maker continues its strategy of condensing its 76 brands into a priority portfolio of 30 global and regional brands.
Rosemount was part of the late Australian wine magnate Robert Oatley's empire. It merged with Southcorp in 2001 to create what was then Australia's largest wine company; Foster's Group bought Southcorp in 2005, and the wine business was spun off in 2011 as the listed Treasury Wine Estates. The Rosemount sale follows Treasury Wine's recent divestment of the Seppelt, Rouge Homme and Tollana brands to local owners.
A.G. Oatley Wines owner Sandy Oatley said the family was thrilled to bring Rosemount home. The sale is expected to complete on 23 October, with Treasury Wine retaining royalty-free rights to sell Rosemount in Europe for up to three years to manage the transition.
Australia's wine industry has been adjusting to shifting export markets and consumer trends, with major producers refocusing on premium and priority brands. How the Oatley family repositions Rosemount, and which non-core brands Treasury Wine divests next, will be watched closely by the industry.
图片来源：巴罗萨谷葡萄园。摄影：User:DXR，CC BY-SA 4.0，来源：Wikimedia Commons
