堪萨斯城咖啡馆遭 TikTok 差评「阴森如鬼屋」反而爆红：街坊排队力挺，老板顺势「装神弄鬼」迎万圣节
一条恶评，反而成了最好的广告。密苏里州堪萨斯城的老字号咖啡馆 Oddly Correct Coffee Roasters 日前在 TikTok 上被两名女子吐槽「阴森」「像有邪灵」，视频疯传后，剧情却来了个180度反转：本地街坊和商家纷纷上门力挺，店里客流「多得意外」，老板不得不缩减厨房开放时间来应对。这场「差评变爆单」的反转剧，成了本周美国社交媒体上的暖心话题。
据报道，那段现已删除的 TikTok 视频里，两名女子坐在车里聊起她们在 Oddly Correct 的体验。一人说：「开车过来就有点吓人，里面感觉像有邪灵，处处都透着邪气。」另一人附和：「墙上到处是奇怪的画。」耐人寻味的是，两人似乎连咖啡都没喝，就发誓再也不来了。
店主迈克·施罗德（Mike Schroeder）随后接受 NBC《Today》采访时回应，称这段评价是个「离谱的解读」（wild take）。不过他倒也幽默：「我们还开玩笑说，反正十月要来了，不如干脆把『阴森』做到底。」万圣节将至，这家店索性顺水推舟，把「鬼屋」人设玩成了营销梗。
但真正让故事出圈的，是堪萨斯城人的反应。视频走红后，大批老顾客和本地商家涌入这家位于 Troost 大道的门店，用实际行动投票，客流之大让店方「措手不及」，甚至不得不限制厨房的开放时段。施罗德坦言，评价背后的成见让他有些难过，但社区的支持让他更感动。
背景是，Oddly Correct 已有18年历史，以手作糖浆、素食点心、街区派对和手冲咖啡比赛闻名，2021年搬到 Troost 大道后成为这一街区的社区地标。在算法时代，一条15秒的短视频足以左右一家小店的命运——而这一次，街坊们选择用脚投票，投给了自家门口的老味道。这个「差评反杀」的故事也提醒人们：没喝过人家的咖啡，就别急着下结论。
Kansas City Coffee Shop Called "Demonic" in Viral TikTok Review Gets Flood of Community Support Instead
A bad review turned out to be the best advertisement. Oddly Correct Coffee Roasters, a longtime coffee shop in Kansas City, Missouri, was recently trashed on TikTok by two women who called it "demonic" and creepy. After the video went viral, the plot twisted 180 degrees: local neighbors and fellow business owners flooded in to show support, and the shop was hit with "unexpected traffic" — so much that the owners had to cut back kitchen hours to cope. The feel-good reversal became one of the week's most heartwarming stories on American social media.
In the now-deleted TikTok clip, the two women sat in their car discussing their visit. "It was a little scary driving here," one said. "It felt demonic in there. Everything about it just felt demonic." The other added: "And weird paintings all over the walls." Notably, the pair apparently hadn't even tried the coffee before vowing never to return.
Co-owner Mike Schroeder later told NBC's Today that the review was a "wild take." But he took it in stride: "We just kind of joked around, like, 'Oh man, October's coming up. We should just really lean into being demonic.'" With Halloween approaching, the shop decided to lean into the haunted-house persona as a marketing joke.
What really made the story take off was Kansas City's response. After the video spread, longtime customers and local businesses poured into the Troost Avenue location to vote with their wallets, catching the shop off guard with the surge. Schroeder admitted the assumptions behind the review stung, but the community's support meant more.
Oddly Correct is an 18-year-old company known for its homemade syrups, vegan treats, block parties and pour-off competitions, and has been a neighborhood staple since relocating to Troost Avenue in 2021. In the algorithm age, a 15-second clip can decide a small shop's fate — and this time, the neighbors chose to show up for the old familiar taste on their own street. The moral of this review-gone-wrong tale: don't judge a coffee you never tasted.
图片来源：咖啡馆内景，CC BY-SA 4.0（Wikimedia Commons，Downtowngal 摄）
