康涅狄格州斥资百万美元启动选民教育宣传 详解三种投票方式迎接11月大选
康涅狄格州哈特福德讯——康涅狄格州州务卿斯特凡妮·托马斯（Stephanie Thomas）10月9日宣布，州政府将启动一项覆盖全州的选民教育宣传活动，帮助居民了解本州的三种投票方式，为11月3日的大选做好准备。
这项宣传活动计划于下周正式上线，一直持续到11月3日大选日。广告将以30秒和15秒两种规格播出，配有英语和西班牙语两个版本，同时还包括数字广告牌和网络广告投放。
与常见的政府宣传不同，这次广告的主角不是政客，而是康州169个市镇中真实的选民登记官（registrars of voters）和镇文书（town clerks）。他们将在人们熟悉的康涅狄格生活场景中出镜，向选民介绍本州新推出的无条件缺席投票（universal absentee voting），以及现场提前投票和选举日现场投票。
"You can't give people more ways to vote and then hope they just figure it out."（"不能给了选民更多投票方式，就指望他们自己琢磨明白。"）托马斯在声明中说，"这就是为什么简单、清晰、无党派的选民教育如此重要，我也感谢州议会的伙伴们对这项工作的投入。"
托马斯表示，她已从康涅狄格州议会争取到100万美元拨款，用于这项宣传活动的制作、英西双语创意和付费媒体投放。根据公共法案26-68第467条，这笔资金从公民选举基金（Citizens' Election Fund）划转。
这项无党派宣传活动意在突出全州169个市镇背后训练有素的地方选举官员，以及两党共同管理的选举体系。"When you see these ads, you're seeing the people who actually do this work in our towns,"（"当你看到这些广告，你看到的是真正在我们城镇里做这项工作的人，"）托马斯说，"他们是训练有素的选举官员，和你在同一家杂货店买东西、去同一座教堂、坐在你孩子足球赛的同一排看台上。能表彰他们的辛勤工作和对选民的承诺，我深感荣幸。"
该宣传活动由 Miranda Creative 公司与 The Latino Way 以及州务卿办公室合作开发。
背景：近年来康涅狄格州不断扩大选民的投票渠道，在选举日投票和现场提前投票之外，新增了无条件缺席投票选项。投票方式越多，选民越需要清晰的指引——州务卿办公室表示，这正是此次投入百万美元做选民教育的直接原因。西班牙语版本的同步推出也表明，康州的选举服务正在覆盖更多语言群体；华人选民同样可以通过州务卿办公室网站查询投票帮助信息。
Connecticut Launches $1 Million Voter Education Campaign Ahead of November 3 General Election
HARTFORD, Conn. — Connecticut Secretary of the State Stephanie Thomas announced on October 9 a statewide voter education campaign to help residents understand the state's three voting options ahead of the November 3 General Election.
The campaign is scheduled to launch next week and run through Election Day. It will feature 30- and 15-second advertisements in English and Spanish, along with digital billboards and online advertising.
Unlike typical government messaging, the ads will star real registrars of voters and town clerks from Connecticut's 169 municipalities, appearing in familiar Connecticut settings. They will introduce voters to the state's newly available universal absentee voting option, alongside in-person early voting and Election Day voting.
"You can't give people more ways to vote and then hope they just figure it out," Thomas said in the announcement. "That's why simple, clear, nonpartisan voter education is so important, and I'm grateful to our partners in the legislature for investing in this work."
Thomas said she secured a $1 million investment from the Connecticut General Assembly to fund the campaign, covering production, English- and Spanish-language creative, and paid media placement. Public Act 26-68, Section 467, directed the funding transfer from the Citizens' Election Fund.
The nonpartisan campaign is designed to highlight the trained local officials and bipartisan administration behind elections in all 169 municipalities. "When you see these ads, you're seeing the people who actually do this work in our towns," Thomas said. "They're trained election officials who shop at your grocery store, go to your church, and sit next to you at your kids' soccer game. It was an honor to celebrate their hard work and commitment to the voters of Connecticut."
The campaign was developed by Miranda Creative in partnership with The Latino Way and the Office of the Secretary of the State.
Background: Connecticut has in recent years steadily expanded how residents can cast a ballot, adding universal absentee voting to in-person early voting and Election Day voting. The more options voters have, the more they need clear guidance — which the Secretary of the State's office says is the direct reason for the million-dollar education investment. The simultaneous rollout of a Spanish-language version also signals that the state's election services are reaching more language communities; Chinese American voters can likewise check the Secretary of the State's website for voting assistance information.
图片来源：Wobbanight 摄，CC BY-SA 4.0（Wikimedia Commons）
