文旅部公布黄金周成绩单：国内出游 8.26 亿人次、花费 7383.8 亿元，日均出游增长 6.3%
据新华社 10 月 9 日报道，文化和旅游部公布 2026 年国庆七天假期数据：全国国内出游 8.26 亿人次，总花费 7383.8 亿元（约 1096.7 亿美元）。按可比口径计算，日均出游人次较 2025 年国庆中秋八天假期增长 6.3%，旅游花费增长 4.3%。
假期文旅市场供给丰富：全国共举办 180 场大型演出活动，包括 125 场演唱会与 55 场音乐节；「文旅＋商业＋体育」的融合消费继续深化，全民参与型体育赛事与数字创新体验成为新卖点。值得注意的是，约四成游客到访红色旅游景区或参与升旗仪式、红色演出等活动——今年恰逢长征胜利 90 周年。
中国旅游研究院院长戴斌表示，游客走进革命纪念地不只是看历史，也希望从中获得对当下生活的启示。文旅部表示，一系列促消费举措有效丰富了假期选择、提升了出游体验。
数据还显示，今年黄金周人均每趟花费同比约下降 1.9%，呈现「量涨价稳」的特征：游客更愿意出门，但在住宿与购物上更精打细算。文旅部表示，下一步将继续以消费券、门票减免与夜间消费集聚区等手段，把节日客流转化为更均衡的全年消费。
图片来源：长城游客实景，CC BY-SA 3.0（Wikimedia Commons，摄影：Daniel Case）
China Records 826 Million Domestic Trips and 738 Billion Yuan in Golden Week Tourism
China recorded 826 million domestic tourist trips during the seven-day National Day holiday, with total tourism spending of 738.38 billion yuan (about $109.67 billion), the Ministry of Culture and Tourism announced on Oct. 9, Xinhua reported. On a comparable daily-average basis, trips rose 6.3% from the eight-day combined National Day and Mid-Autumn holiday in 2025, while spending increased 4.3%.
The holiday featured a vibrant cultural calendar, with 180 large-scale performances held nationwide, including 125 concerts and 55 music festivals. Integration of tourism with commerce and sports deepened, as mass-participation sporting events and digital experiences offered visitors new reasons to spend.
About 40% of tourists visited revolutionary heritage sites or took part in activities such as flag-raising ceremonies — a trend with added resonance in 2026, the 90th anniversary of the victory of the Long March. Dai Bin, president of the China Tourism Academy, said visitors to such landmarks seek not only history but also inspiration for their lives today, and officials credited consumption-boosting measures with expanding holiday choices and improving the travel experience.
The data also showed spending per trip down about 1.9% year on year — a 'more trips, steadier prices' pattern in which travelers went out more but budgeted lodging and shopping more carefully. The ministry said it would keep using consumer vouchers, ticket discounts and night-consumption districts to convert holiday surges into more evenly spread year-round spending.
Photo: 长城游客实景，CC BY-SA 3.0（Wikimedia Commons，摄影：Daniel Case）
图片来源：长城游客实景，CC BY-SA 3.0（Wikimedia Commons，摄影：Daniel Case）
